Recognitions or best practices in marketing, advertising, and community engagement among chiropractic doctors
The Ohio State Chiropractic Association (OSCA) marketed chiropractic to the running community in early June when it launched the “Chiropractic Keeps Me Moving Virtual 5K” together with the Johnston Chiropractic Clinic on the Darke County Fairgrounds in Greenville, Ohio. The race is designed to raise awareness of the effectiveness of chiropractic in leading healthy lifestyles, and a portion of the proceeds will go to the Ohio Chiropractic Foundation, which awards scholarships for chiropractic students.
Laurie Meinholz, DC
DC Laurie Meinholz of Decorah, Iowa, of Nordic chiropractic has kept her promise to donate her company’s quarterly profits to a local charity this spring and to present a check for $ 800 to Helping Services for Youth & Families. “In early 2021, I pledged to donate all of my profits from my chiropractic office to local charities / nonprofits,” she wrote on social media. “[During] Throughout the first quarter, my patients voted between four different charities to decide which organization to receive the donation. I’ve counted the votes! The winner won with just one vote! And the winner is: Aid services for youth & family !! ” Four more charities or nonprofits should be announced for their next fundraising quarter. The decision to give up her profits began during the COVID-19 pandemic when her office remained open with chiropractic, an essential service, but she watched other businesses and charities suffer. “In making this public, I hope people reevaluate where and how they are spending their own money,” she told Decorah News. “I want to inspire and motivate others to be generous. Sometimes people just need an example to follow. “
Food trucks and “fur babies” catered to prospective patients from Riggs Chiropractic when the clinic partnered with the local Southeast Kansas Humane Society in Pittsburg, Kan.and local food truck vendors for a food and animal adoption event that featured free spinal screenings. “We wanted a way to benefit from some of the other types of local businesses that needed help, especially during COVID, and we have a thing for animals and thought, what’s better than dogs and good food, so how? That would be cute, ”said Shelbi Heikes from Riggs Chiropractic in an interview with KOAM News. The Humane Society said the event was a great way to create awareness and a great day for new adoptions, while the clinic announced that all proceeds from their new patient appointments would go to the Humane Society.
April was the month of child abuse prevention, and Back to Health Chiropractic in Rossville, Georgia., marked the month by donating 100% of all proceeds from new patient registrations during the month to the local child advocacy center. “Like most nonprofits, they struggled to raise funds last year, but they are still providing services,” said Robert Moore, DC, in conversation with WDEF. “They provide forensic interviewing and therapy for victims of child abuse. We just wanted to help them and help them raise some money. ”According to the WDEF, the Children’s Advocacy Center provides a comprehensive avenue to healing for children who have experienced sexual abuse or severe physical abuse.
Mayor Sandy Roberson presented a plaque in recognition of 20 years of practice Rocky Mount, NC, Chiropractor Dale Martiniwhich focuses on the musculoskeletal system and spine and also offers acupuncture, laser therapy and muscle rehabilitation. “When I first opened, most of my patients came here because they had an accident,” Martini told the Rocky Mount Telegram. “Now people are realizing that all of the services I offer support a healthy and happy lifestyle. I’ve never been so busy. ”Martini chose Rocky Mount with a view to the growth of the community in terms of its proximity to I-95 and US 64.“ Rocky Mount was the perfect location, ”he said. “I assume that I’ll be here another 20 years.” The plaque was presented to business partners and suppliers during an open day in the office.